CHALLENGE
eSite Analytics helps growing businesses select successful locations and target their best customers based on detailed analysis of demographic, psychographic and mobility data. To out-achieve its competitors, eSite needed to improve awareness and sales without spending large sums on marketing.
SOLUTION
- Support an all-new sales team by creating a new collateral system
- Create a series of videos aimed at introducing the company and its services
- Rebrand the company’s technology platform
- Write and deploy blog articles, social media posts, news releases, etc.
- Update the company’s graphic identity system and color palette
RESULTS
- Client revenue grew significantly over three-year period
- eSite website and microsites overhauled with minimal investment
- New salespeople provided with flexible sales support to quickly address varying client needs