CHALLENGE
Citizens Bank is the top retail bank in New England, but was seeking to expand its footprint and market share via traditional and grocery store branches.
SOLUTION
- Develop and implement monthly grocery branch promotional strategies
- Provide copy and creative direction for quarterly brand campaigns
- Direct content and scheduling strategy for 800+ branch digital signage network
- Manage infrastructure development and deployment for traditional and digital branch merchandising
- Implement consistent, branded approach to client acquisition campaigns, cross-sell promotions and sales support projects
RESULTS
- 12 months of unprecedented client acquisition growth, with 40% lift over BAU
- Negotiated and implemented long-term contract, locking in client relationship and winning business from above-the-line incumbent agency