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Case Study: Product Management

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CHALLENGE

A global travel company was seeking to deepen relationships and grow revenue by finding savings after its corporate travel clients had already booked air or hotel reservations. A new price tracking product was ready, but had little momentum.

SOLUTION

  • Personally drive product sales, deliver presentations and negotiate terms
  • Manage sales pipeline and CRM updates
  • Develop and refresh marketing collateral, savings calculators and other sales tools
  • Create and deliver internal training and communications for account leadership
  • Create and deploy product sales promotions and email campaigns
  • Collaborate with third-party technology providers 
  • Develop global network and train regional resources 

RESULTS

  • Grew product revenue from $8 to $25+ million and clients from 100 to 1,000 in just 20 months 
  • Generated $70 million in repeatable client savings
  • Developed auto-enrollment approach to add previously ineligible clients

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