CHALLENGE
G-Force provides on-site business services such as 3D digital twins, measurements, installations and repairs across a vast North American footprint. But with a 15-year-old website and few sales tools available, G-Force’s brand identity needed an update to better speak to its Fortune 500 clientele.
A full-service agency had been engaged, but got stuck trying to convey G-Force’s key message and client benefits. After several months passed with no results, the client needed a rapid response on a modest budget.
SOLUTION
- Develop a new brand identity that best tells the G-Force story
- Replace the 15-year-old website with a flexible, modern site that is easy to update
- Create compelling collateral and PowerPoint decks that quickly convey G-Force benefits and help to close sales
- Ensure the G-Force brand looks and feels big enough to support world-class organizations
RESULTS
- P. Richardson LLC developed a new brand identity system, including logo, color scheme, fonts, photography, messaging and overall design look and feel
- We quickly created a new website, multiple case studies and action-oriented collateral to generate and support selling conversations
- Armed with these tools, G-Force was able to secure new business from a variety of clients – all while investing a fraction of the cost of a full-service agency